The Lead Whisperer: A Guide to Client-Driven Growth
In this episode of Leap Forward, Gareth Thomas, founder of Track Back, shares his journey from telemarketer to tech entrepreneur in the automotive lead-management space. He reveals startling industry gaps—like only 2% of test drive leads being followed up by phone—and how his platform drives conversion through speed, quality, and empathy. Gareth also discusses the role of AI, the irreplaceable value of human connection, and why company culture is his top priority. A must-listen for anyone in automotive tech or customer experience.
00:00
The episode's introduction
05:15
The crucial impact of following up quickly with sales leads.
10:30
Gareth shares a story about a manager he once had who intentionally created conflict.
15:35
The host and Gareth talk about the "holy trinity" of customer follow-up.
20:45
The conversation covers the current market pressures and the importance of maximizing every lead.
25:50
A look at the company’s product roadmap, specifically focusing on new AI developments.
31:00
The podcast delves into the importance of hiring proactive, self-starting employees.
36:10
Gareth talks about his passion for his work and the satisfaction of building something that helps people.
41:20
The discussion shifts to how important it is to listen to client feedback when developing new products.
46:30
The final moment touches on the difference between working on your business versus working in it.
Address
UK
Cambridge House, Henry St.
Bath BA1 1BT, United Kingdom
USA
2950 Buskirk Ave, Suite 300
Walnut Creek, CA 94597
Korea (South)
Kyobo Building, 15th Floor, 1 Jongno,
Seoul 03154, Korea
© 2025 Bridge Learning Tech
Why Bridge?
Because we believe in the power of immersion and play. Training doesn't have to be a drag. It can be as simple as putting on a VR headset and stepping into a new world where learning is second nature. Play with Bridge; you won’t want to leave.
Bridge Speaks Your Language
No buzzwords. No jargon. Just straight-up, easy-to-understand information. We're committed to making the complicated simple. That's especially crucial for businesses like yours that operate in highly regulated sectors like automotive, financial services or healthcare. We decode the legalese and turn it into lessons you’ll remember.
Welcome to a whole new world of learning.
Welcome to Bridge.