Sarah Sillars has dedicated over 35 years to the Automotive Retail sector, where she has made significant contributions as a Skills Champion and Ambassador. Her leadership journey includes serving as the CEO and Chair of the Institute of the Motor Industry (IMI) and now as its Vice President. In addition, Sarah holds Non-Executive Director roles at Remit and Citygate, where her expertise continues to shape the industry. Renowned for her passion for driving performance and personal growth, Sarah's focus on innovative learning and development strategies has significantly influenced skills training in the automotive sector. Her commitment to excellence is reflected in her approach to mentorship and organisational development. In recognition of her exceptional service to the Automotive Industry and skills training, Sarah was awarded an OBE in 2008.

With over two decades experience in the automotive sector, Vlad founded Bridge, driven by his vision of harnessing cutting-edge technologies to transform business and workforce performance. His journey began in Korea, collaborating with leading OEMs such as Hyundai and MOBIS. Specialising in consulting, training, and performance improvement, Vlad excels in integrating AI, technical training, and software development into practical business solutions. His experience and foresight have been instrumental in making Bridge a leader in innovation.

Justin has spent 25 years as an entrepreneur, investor and advisor to some of the UK’s most exciting and disruptive early stage financial, marketing, education, sport and travel technology businesses. He is also the former Chair of the British Interactive Media Association, Vice Chair of UNICEF UK, Board member of the British Museum and a former Executive at WPP plc.

Guy brings over 30 years of automotive industry expertise, with a significant track record in enhancing sales and management practices. As the founder of Business Training and Consultancy, he has influenced major dealer groups and brands like Volkswagen and Ford. Co-founding autoVHC and enquiryMAX, Guy has successfully implemented systems in thousands of dealerships globally, demonstrating his exceptional ability to drive sales-focused outcomes and build high-performance businesses.

Serena, a senior board member with over 25 years of experience, specialises in corporate governance, risk management, and compliance, particularly in the banking and consultancy sectors. Renowned for her in-depth technical knowledge and robust industry relationships, she excels in delivering transformative initiatives. As an Independent Non-Executive Director at ICICI Bank (UK) Limited and Kroo Bank Limited, Serena plays a pivotal role in shaping innovative financial solutions and navigating complex regulatory landscapes.

David, with a robust background in automotive sales and digital strategies, has shaped the industry's landscape. His journey began at Kalamazoo, sharpening his skills in dealer networks, and progressed through pivotal roles in innovative startups like Netica and Virtual Showroom. A seasoned orator, David's expertise flourished at "Half a Car" and Portfolio Europe, culminating in founding Loyalty Logistix, a testament to his visionary approach to customer retention and commercial strategy.