The Ten Million Target: Building Scalable EV Systems for a New Era
For this episode of Leap Forward, we sit down with Charlie Cook, CEO and founder of RightCharge, the B2B FinTech that is simplifying complex EV charging payments for company fleets. Charlie details his journey from his roots in clean energy to pivoting his business model, explaining how their technology saves fleets around £1,000 per vehicle per year by optimizing home reimbursement.
He also reveals the one trait every entrepreneur needs to survive the chaos of a startup: tenacity.
00:00
The episode's introduction
04:00
Charlie shares his family business roots and early drive to build something impactful, inspired by inequality and climate awareness.
07:00
Discusses his pivotal time at Octopus Energy, how it shaped his startup mindset, and the spark that led to founding Rightcharge.
09:00
Explains the company’s evolution from a consumer EV marketplace to a B2B fintech model supporting corporate fleets.
13:00
Breaks down how Rightcharge integrates with energy suppliers, vehicles, and hardware to streamline payments and data tracking.
17:00
Talks about the importance of customer experience, app usability, and simplifying life for both drivers and fleet managers.
21:00
Explores training, learning, and how fleets are upskilling through data, events, and AI tools within Rightcharge.
27:00
Outlines company metrics and goals — a vision to serve 10 million EV drivers globally and 10x subscription growth.
31:00
Shares his philosophy on hiring, culture, and how chaos, trust, and rest balance shape Rightcharge’s team environment.
36:00
Looks ahead: UK EV policy, grid transformation, vehicle-to-grid tech, and final reflections on tenacity and leadership.
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