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Board & Advisors

Our in-house talent, supported by Board Advisors who are world-leading authorities in Automotive, Financial Service and Tech Software, aren't just folks who "know their stuff" – they're change-makers. Handpicked for their off-the-charts experience and hands-on skills – they're the reason we're a cut above the rest. With a killer combo of experience and an insatiable appetite for what's next, they craft training solutions that fit like a glove – custom-tailored to meet your company's unique goals and quirks. Meet the team that's redefining how industries think about training and compliance:

Sarah Sillars has dedicated over 35 years to the Automotive Retail sector, where she has made significant contributions as a Skills Champion and Ambassador. Her leadership journey includes serving as the CEO and Chair of the Institute of the Motor Industry (IMI) and now as its Vice President. In addition, Sarah holds Non-Executive Director roles at Remit and Citygate, where her expertise continues to shape the industry. Renowned for her passion for driving performance and personal growth, Sarah's focus on innovative learning and development strategies has significantly influenced skills training in the automotive sector. Her commitment to excellence is reflected in her approach to mentorship and organisational development. In recognition of her exceptional service to the Automotive Industry and skills training, Sarah was awarded an OBE in 2008.

Skills Champion and Ambassador

Sarah Sillars, OBE Hon FIMI

Avec plus de vingt ans d'expérience dans le secteur automobile, Vlad a fondé Bridge, animé par sa vision de l'exploitation des technologies de pointe afin de transformer les performances des entreprises et de la main-d'œuvre. Son parcours a débuté en Corée, en collaborant avec des équipementiers de premier plan tels que Hyundai, Kia et MOBIS. Spécialisé dans le conseil, la formation et l'amélioration des performances, Vlad excelle dans l'intégration de l'IA, de la formation technique et du développement commercial dans des solutions commerciales pratiques. Son expérience et sa clairvoyance ont contribué à faire de Bridge le leader de l'innovation.

Fondateur

Vlad Shishkaryov

Justin a passé 25 ans en tant qu'entrepreneur, investisseur et conseiller auprès de certaines des entreprises britanniques les plus intéressantes et les plus disruptives dans les domaines de la finance, du marketing, de l'éducation, du sport et des technologies du voyage. Il est également l'ancien président de la British Interactive Media Association, vice-président de l'UNICEF UK, membre du conseil d'administration du British Museum et ancien collaborateur de WPP plc.

Président

Justin Cooke

Guy brings over 30 years of automotive industry expertise, with a significant track record in enhancing sales and management practices. As the founder of Business Training and Consultancy, he has influenced major dealer groups and brands like Volkswagen and Ford. Co-founding autoVHC and enquiryMAX, Guy has successfully implemented systems in thousands of dealerships globally, demonstrating his exceptional ability to drive sales-focused outcomes and build high-performance businesses.

Advisor

Guy Allman

Serena, a senior board member with over 25 years of experience, specialises in corporate governance, risk management, and compliance, particularly in the banking and consultancy sectors. Renowned for her in-depth technical knowledge and robust industry relationships, she excels in delivering transformative initiatives. As an Independent Non-Executive Director at ICICI Bank (UK) Limited and Kroo Bank Limited, Serena plays a pivotal role in shaping innovative financial solutions and navigating complex regulatory landscapes.

Conseillère

Serena Joseph

David, with a robust background in automotive sales and digital strategies, has shaped the industry's landscape. His journey began at Kalamazoo, sharpening his skills in dealer networks, and progressed through pivotal roles in innovative startups like Netica and Virtual Showroom. A seasoned orator, David's expertise flourished at "Half a Car" and Portfolio Europe, culminating in founding Loyalty Logistix, a testament to his visionary approach to customer retention and commercial strategy.

Advisor

David Hawkins

Team