Auto Retail Rewired: The Smarter Way to Sell & Service Cars
Join us on Leap Forward as we welcome Steve Ure from eDynamix—a leader transforming automotive retail through technology.
Discover how listening to dealers led to the creation of their industry-standard online check-in system, born during the pandemic to streamline customer visits. Learn how unified platforms and AI are reshaping the business, from self-service solutions to seamless integrations that eliminate the need for multiple logins.
Steve shares his journey from apprentice to Strategic Account Director, highlighting the power of customer-driven innovation—like their messaging platform and partner program—to unify data and simplify workflows. His career-defining advice? Never turn down an opportunity.
00:00
Introduction.
01:05
Welcoming Steve Ure - Strategic Account Director at eDynamix.
02:23
Evolution and global expansion in automotive tech
03:34
Steve’s career path: From dealership apprentice to tech leader.
05:21
Industry challenges: Fragmented systems and the push for unified platforms.
07:56
How dealer feedback led to the breakthrough online check-in solution.
10:25
COVID-19’s impact: Accelerating digital innovation in automotive retail.
12:37
The critical role of data integration and partner ecosystems.
15:18
Self-service and paperless trends reshaping customer experiences.
18:42
Skills shift: Digital literacy and AI’s role in workforce training.
21:22
User onboarding strategies for new tech features.
26:30
Messaging evolution: RCS vs. WhatsApp for customer communication.
39:34
Steve’s closing advice: "Never turn down an opportunity."
Address
UK
Cambridge House, Henry St.
Bath BA1 1BT, United Kingdom
USA
2950 Buskirk Ave, Suite 300
Walnut Creek, CA 94597
Korea (South)
Kyobo Building, 15th Floor, 1 Jongno,
Seoul 03154, Korea
© 2025 Bridge Learning Tech
Why Bridge?
Because we believe in the power of immersion and play. Training doesn't have to be a drag. It can be as simple as putting on a VR headset and stepping into a new world where learning is second nature. Play with Bridge; you won’t want to leave.
Bridge Speaks Your Language
No buzzwords. No jargon. Just straight-up, easy-to-understand information. We're committed to making the complicated simple. That's especially crucial for businesses like yours that operate in highly regulated sectors like automotive, financial services or healthcare. We decode the legalese and turn it into lessons you’ll remember.
Welcome to a whole new world of learning.
Welcome to Bridge.