Brands, Bikes, and Batteries: The Human Side of Automotive
Today on Leap Forward, we’re joined by Paul Lilly, Sales & Operations Director at MG Motor UK Ltd, with decades of experience spanning two-wheel and four-wheel industries. Paul shares his journey from luxury automotive brands to iconic motorcycle manufacturers, highlighting the transformative power of brand connection and technology in automotive.
He discusses the rise of EVs, the balance between performance and sustainability, and the future of workshops in a software-driven world. Paul’s advice? Stay adaptable, curious, and open to the unexpected.
00:00
Introduction.
01:49
Early career: From Motorola to Jaguar Land Rover.
04:03
Transition to Citroen and shift from aftersales to sales.
06:07
Joining Bentley Motors: Luxury branding and emotional connection.
08:29
International experience in South Africa with Jaguar Land Rover.
10:31
Moving to Triumph Motorcycles and Harley-Davidson.
13:35
Industry challenges: EVs, brand loyalty, and avoiding "white goods" perception.
17:04
How technology (e.g., Tesla) is reshaping customer experiences.
21:36
EV adoption in motorcycles vs. cars (Livewire case study).
25:53
Future of automotive workshops: Software over mechanical skills.
30:37
Essential skills for the industry: Adaptability and cultural fit.
36:00
Predictions: China’s influence and software-driven innovation.
42:28
Paul’s advice: Stay curious, embrace global opportunities.
Address
UK
Cambridge House, Henry St.
Bath BA1 1BT, United Kingdom
USA
2950 Buskirk Ave, Suite 300
Walnut Creek, CA 94597
Korea (South)
Kyobo Building, 15th Floor, 1 Jongno,
Seoul 03154, Korea
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