Decoding the Dealerships: The Algorithmic Engine
of Automotive Retail
Jeremy Evans, founder of Marketing Delivery, brings his deep automotive expertise to the world of dealership technology. In this episode of the Leap Forward podcast, Jeremy reveals how his company evolved from a traditional marketing firm into a data-driven tech provider, helping dealers optimize customer engagement through automation and AI.
Jeremy also shares valuable insights on adapting to industry changes, the pitfalls of tech-for-tech's-sake, and why human insight remains crucial in an increasingly digital landscape.
00:00
Introduction of Jeremy Evans, founder of Marketing Delivery.
03:05
Marketing Delivery's data hub and multi-channel services.
07:20
Jeremy's vision for data quality and customer views.
11:32
The pivotal decision to become a software company.
15:35
Flexibility gained by being a software company.
19:10
Automotive industry's tech challenges and ROI focus.
23:00
Dealerships' outdated data management.
26:50
Importance of accurate data for customer engagement.
30:50
Using tech to enhance human interaction.
34:40
Selling software to dealerships and proving value.
38:30
Integrating systems for a seamless customer experience.
42:20
Advice for the future of the automotive industry.
46:11
Final advice: pause, look up, and talk to others.
Address
UK
Cambridge House, Henry St.
Bath BA1 1BT, United Kingdom
USA
2950 Buskirk Ave, Suite 300
Walnut Creek, CA 94597
Korea (South)
Kyobo Building, 15th Floor, 1 Jongno,
Seoul 03154, Korea
© 2025 Bridge Learning Tech
Why Bridge?
Because we believe in the power of immersion and play. Training doesn't have to be a drag. It can be as simple as putting on a VR headset and stepping into a new world where learning is second nature. Play with Bridge; you won’t want to leave.
Bridge Speaks Your Language
No buzzwords. No jargon. Just straight-up, easy-to-understand information. We're committed to making the complicated simple. That's especially crucial for businesses like yours that operate in highly regulated sectors like automotive, financial services or healthcare. We decode the legalese and turn it into lessons you’ll remember.
Welcome to a whole new world of learning.
Welcome to Bridge.