From Clicks to Keys: How Carwow Built a Data-Driven Auto Empire
Today on Leap Forward, we’re joined by John Veichmanis, CEO of Carwow, who shares the journey of building one of the world’s largest car review platforms. JV dives into how Carwow bridges content and commerce, helping consumers navigate car purchases while empowering dealers with data-driven insights. He discusses trends like AI-powered auctions, retail media, and the future of omnichannel car buying.
Listeners will gain valuable insights into how Carwow's platform streamlines the car-buying process for consumers and provides unparalleled analytical tools for dealers, fostering efficiency and transparency in a rapidly evolving industry.
00:00
Introduction.
03:54
Carwow's two-pronged approach focusing on consumers and dealers.
07:48
Development of Carwow's car configurator and online auction service.
11:42
JV's extensive career in technology and his transition to Carwow.
15:36
The automotive industry's increasing adoption of data for decision-making.
19:30
How Carwow builds brand trust through engaging content, especially on YouTube.
23:24
The launch of "Ask Matt" (Matt GPT) for personalized car recommendations.
27:18
Key metrics driving Carwow's business, including traffic and commerce transactions.
31:12
Carwow's strategy for driving innovation through data and product development.
35:06
Carwow's role in adapting to the evolving landscape of car retail.
39:00
Carwow's focus on optimizing the sales process for its dealer partners.
42:54
Utilizing AI and technology to enhance both customer and dealer experiences.
44:04
Final thoughts on developing differentiated products and future opportunities.
Address
UK
Cambridge House, Henry St.
Bath BA1 1BT, United Kingdom
USA
2950 Buskirk Ave, Suite 300
Walnut Creek, CA 94597
Korea (South)
Kyobo Building, 15th Floor, 1 Jongno,
Seoul 03154, Korea
© 2025 Bridge Learning Tech
Why Bridge?
Because we believe in the power of immersion and play. Training doesn't have to be a drag. It can be as simple as putting on a VR headset and stepping into a new world where learning is second nature. Play with Bridge; you won’t want to leave.
Bridge Speaks Your Language
No buzzwords. No jargon. Just straight-up, easy-to-understand information. We're committed to making the complicated simple. That's especially crucial for businesses like yours that operate in highly regulated sectors like automotive, financial services or healthcare. We decode the legalese and turn it into lessons you’ll remember.
Welcome to a whole new world of learning.
Welcome to Bridge.