From Press to Progress: An Automotive Odyssey
In this episode of Leap Forward, we welcome Jacqui Barker, Global OEM Strategy Director at Keyloop. A dynamic leader in automotive technology and media, Jacqui shares her extensive journey from launching car magazines to shaping IT integration and enhancing the car buying experience.
She champions diversity, offering unique insights on seamlessly combining online and in-person customer journeys in the rapidly evolving automotive world. Discover how her expertise is revolutionizing the future of auto retail and driving innovation within the industry.
00:00
Introduction.
03:52
Jacqui's goal to simplify car buying for customers.
07:44
Reflections on early career in car magazines and launching Max Power.
11:36
Building an extensive network in automotive media.
15:28
Transition to AutoTrader, focusing on digital audience behavior.
19:20
Challenges in providing accessible EV information to consumers.
23:12
Role of AI and technology in enhancing customer interactions.
27:04
Importance of connecting online and in-person customer data.
30:56
Strategies for improving customer experience through small gains.
34:48
Discussion on AI's role in generating business proposals.
38:40
Emphasizing positive customer experiences and valuing female customers.
42:32
Jacqui's personal journey, including jazz singing and authenticity at work.
45:46
Final reflections on career growth, mentorship, and self-worth.
Address
UK
Cambridge House, Henry St.
Bath BA1 1BT, United Kingdom
USA
2950 Buskirk Ave, Suite 300
Walnut Creek, CA 94597
Korea (South)
Kyobo Building, 15th Floor, 1 Jongno,
Seoul 03154, Korea
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