The Future of Dealerships: Insights from Industry Pioneer Guy Allman
In this episode of the Leap Forward Podcast, we're joined by Guy Allman, a veteran in automotive retail whose career has shaped how dealerships operate today. As the founder of BTC in 1989, Guy revolutionised automotive training and consultancy, but that's just the beginning of his story. His innovative mindset led him to transform service departments across 3,500 dealerships in 25 international markets, through the implementation of a groundbreaking electronic vehicle health check system.
Now, working alongside Bridge Learning Tech, Guy brings a wealth of experience and unique perspectives on how the automotive industry could evolve. He shares insights on everything from the digital transformation of dealerships to the importance of building strong, skilled teams.
Drawing from decades of experience, Guy offers thoughts on how digital learning could transform the future of automotive retail, thanks to new solutions like Bridge Academy. In his words, "If we always do what we've always done, we're always going to have what we've always got. And I think there's a big third dimension that could have a massive, massive impact on data profitability, on outcomes, on customer satisfaction, customer retention, customer journey, the whole nine yards."
So, join us as we discuss all this and much more, from the rise of electric vehicles to changing customer expectations, and how you can adapt and thrive. Whether you have years of experience in the automotive industry or are just starting your career, Guy's insights provide valuable lessons on leadership and innovation.
00:00
Introduction
01:07
Guy Allman’s automotive journey.
02:09
Founding BTC and developing Vehicle Health Check.
03:43
Launched iPad-based sales solutions.
04:10
Joined Bridge to reduce turnover with digital learning.
06:25
How digital tools improve performance and retention.
08:07
Coaching and training to combat turnover.
10:33
Tech in sales: Identifying opportunities and boosting profits.
13:28
Changing perceptions and training new salespeople.
21:13
Coaching salespeople and leadership development.
25:43
Retention, profitability, and customer satisfaction links.
46:22
Leadership, motivation, and linking personal goals to success.
58:29
Podcast conclusion with thanks to Guy Allman.
Address
UK
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Bath BA1 1BT, United Kingdom
USA
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Walnut Creek, CA 94597
Korea (South)
Kyobo Building, 15th Floor, 1 Jongno,
Seoul 03154, Korea
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